Advertising is the art of convincing people to spend money they don’t have for something they don’t need.
Many a small thing has been made large by the right kind of advertising.
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’
Jef I. Richards
Young people are threatened… by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul II
Advertising is legalized lying.
H. G. Wells
News is what somebody somewhere wants to suppress; all the rest is advertising.
I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it’s all easy.
Jamie Lee Curtis
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Censorship is advertising paid by the government.
The future of advertising is the Internet.
Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.
Advertising moves people toward goods; merchandising moves goods toward people.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Never stop testing, and your advertising will never stop improving.
I had a band with David Gates. There was just a lot of opportunity at that time. But I left for Los Angeles the week after I graduated high school, and I actually left to try to get into the advertising business. That was really why I went out to L.A. My music career was almost an accident.
The most powerful element in advertising is the truth.
Advertising is the greatest art form of the 20th century.
Advertising is the rattling of a stick inside a swill bucket.
I saw a subliminal advertising executive, but only for a second.
We spent zero dollars on advertising. We just had a YouTube video and that was it. We did a quarter million dollars in revenue, just in three weeks.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
The first law in advertising is to avoid the concrete promise… and cultivate the delightfully vague.
John C. Crosby
Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising ‘dirty pipe’, impression-tracking pixels, and ad-click confirmation signals.
Advertising: the science of arresting the human intelligence long enough to get money from it.
It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Femina
Advertising is the very essence of democracy.
In our factory, we make lipstick. In our advertising, we sell hope.
Peter Nivio Zarlenga
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Mass demand has been created almost entirely through the development of advertising.
My mother worked in advertising and my father was a journalist. But they split up when I was three and I grew up in a single-parent family. My mum brought my brother and I up.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don’t want to be interrupted by ads when you’re chatting with your loved ones.
Advertising is, of course, important because advertise is the final design. It’s the last layer that speaks to the customer, that tells them what you have.
I come from a small village called Murud Janjira near Alibaug. I started doing theatre right from school days and later joined the Sir J. J. Institute of Applied Art, after which I joined an advertising agency.
It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.
The more informative your advertising, the more persuasive it will be.
Nothing except the mint can make money without advertising.
Thomas Babington Macaulay
When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott Fitzgerald
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.
Art can do the opposite of glamourise the unattainable: it can show us anew the genuine merit of life as we’re forced to lead it. It is advertising for the things we really need.
Alain de Botton
Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color.
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I’m not lying; I’m just saying, ‘This one’s more fun, this one’s more exciting.’
An advertising agency is 85 percent confusion and 15 percent commission.
You can tell the ideals of a nation by its advertising.
American culture is probably the least Christian culture that we’ve ever had because it is so materialistic and it’s so full of lies. The whole advertising world is just, it’s just intertwined with lies, appealing to the worst of the instincts we have.
Eugene H. Peterson
I’m always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’
Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
Advertising is the ‘wonder’ in Wonder Bread.
Jef I. Richards
The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White
We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
People don’t understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
We are not advertising ourselves as a secure platform. It’s a communication platform. It’s not our job to police the world or Snapchat of jerks.
Advertising is only evil when it advertises evil things.
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
If your advertising goes unnoticed, everything else is academic.
Billions are spent in advertising every year to make you think horrible things are good for you and to get your money for things that will kill you.
Advertising is a nebulous beast at the best of times.
‘Flappy Bird’ was one of those phenomena. If we could all build one now, we would. Probably a bunch of us are trying. Those kinds of games are interesting. Rumor has it he was making $50,000 a day just from advertising, which is great, especially given the cost of living in Vietnam.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.
The obesity problem among children is very serious. When advertising budgets are big and business can corrupt the way we live so that it becomes the norm to snack all day – and if you are never hungry you are never going to feel like eating a healthy meal – that can’t be right.
When you create advertising, always start with the words.
Telling lies does not work in advertising.
Stanislaw Jerzy Lec
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
There’s a very long tail of all sorts of creative products – beyond our core web search, image search and advertising businesses – that are powered by deep learning.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
I can not think of any circumstances in which advertising would not be an evil.
Arnold J. Toynbee
Kindle Singles is publishing on skates. It prints like lightning; our book meets readers in hours. I’ve spent so many years waiting for publishers to consider whether they wanted to print a book of mine, making contracts, taking months to fit it into the Fall list or the Spring list, fitting it into an advertising plan.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
If you want quality service, you have to pay for it. You don’t buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‘Gimme, gimme, gimme,’ you will always be in short supply.
We aren’t into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.
If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence.
Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
E. W. Howe
Advertising reflects the mores of society, but it does not influence them.
Advertising degrades the people it appeals to; it deprives them of their will to choose.
We have this fanatical fan base that wants to see us succeed, and so they get it. They get that to get the free content and all of the things we’re doing – whether it be the blog, the podcasts, whatever – we need money. We need advertising. If you want us to go hire Michael Rapaport, well guess what, we need revenue to do that.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Advertising is an environmental striptease for a world of abundance.
Advertising treats all products with the reverence and the seriousness due to sacraments.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Advertising is the life of trade.
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Australia isn’t the most diverse place when it comes to media and advertising. I literally had no one to look at on TV other than Beyonce and Rihanna – and I definitely do not look like those amazing women.
Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
I think, for a lot of people, the point is to get high engagement and likes on their photos, so I think it’s just good marketing. But at the same time, if you’re posting pictures and you look nothing like your pictures, then it’s false advertising.
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.
As the ratings go up, so does advertising revenue.
If advertising is not an official or state art, it is nonetheless clearly art.
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.
Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Clare Boothe Luce
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
One thing I’ve always been concerned about is the objectification of women in ads, and that’s one thing where I was like, ‘Well, if I become a part of advertising, I could change that.’
Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
The advertising men made it clear that there were two ways of looking at ideas in a war against fascism. Those of us who were working on the project believed ideas were to be fought for; the advertising men believed they were to be sold. The audience, those at home in wartime, were not ‘citizens’ or ‘people.’ They were ‘customers.’
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
I know half the money I spend on advertising is wasted, but I can never find out which half.
My rhetoric degree ended up being very helpful in advertising. I got an internship and then figured I will be a copywriter; that will be my path.
Internet advertising security and the fight against malware is a top priority for Yahoo.
I learned from McDonald’s that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn’t superior, it might not matter.
A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.
I was not going to use writing for advertising or journalism. I would tend bar, load trucks, chauffeur – do whatever it took. But from the moment I took my first writing workshop, I was a writer.
People don’t understand the logistics of advertising.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.
When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt.
I don’t want to kill ads. I think advertising is great, and I’m very aware that there’s multiple revenue streams in television, subscription and advertising. But I also don’t want to put my head in the sand, and I think the world is changing.
When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, ‘Who are these people? Why should we watch them?
I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.
If Madison Avenue advertising executives were to pick a song that would best represent America, the last one they would choose is ‘The Star Spangled Banner.’
I’m Phil Knight, and I don’t believe in advertising.
Starting with politics, we’d like to replace blanket advertising with individualised targeted and engagement ads.
My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, ‘Have you driven a Ford lately?’
The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.