Advertising Quotes

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.
Will Rogers

Many a small thing has been made large by the right kind of advertising.
Mark Twain

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’
Jef I. Richards

Young people are threatened… by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul II

Advertising is legalized lying.
H. G. Wells

News is what somebody somewhere wants to suppress; all the rest is advertising.
Lord Northcliffe

I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it’s all easy.
Jamie Lee Curtis

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy

Censorship is advertising paid by the government.
Federico Fellini

The future of advertising is the Internet.
Bill Gates

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.
Cyrus McCormick

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.
John Wanamaker

Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett

Never stop testing, and your advertising will never stop improving.
David Ogilvy

I had a band with David Gates. There was just a lot of opportunity at that time. But I left for Los Angeles the week after I graduated high school, and I actually left to try to get into the advertising business. That was really why I went out to L.A. My music career was almost an accident.
Leon Russell

The most powerful element in advertising is the truth.
William Bernbach

Advertising is the greatest art form of the 20th century.
Marshall McLuhan

Advertising is the rattling of a stick inside a swill bucket.
George Orwell

I saw a subliminal advertising executive, but only for a second.
Steven Wright

We spent zero dollars on advertising. We just had a YouTube video and that was it. We did a quarter million dollars in revenue, just in three weeks.
Mark Rober

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.
Barack Obama

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Raymond Chandler

The first law in advertising is to avoid the concrete promise… and cultivate the delightfully vague.
John C. Crosby

Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising ‘dirty pipe’, impression-tracking pixels, and ad-click confirmation signals.
Brendan Eich

Advertising: the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Alexander Hamilton

I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Femina

Advertising is the very essence of democracy.
Anton Chekhov

In our factory, we make lipstick. In our advertising, we sell hope.
Peter Nivio Zarlenga

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis

Mass demand has been created almost entirely through the development of advertising.
Calvin Coolidge

My mother worked in advertising and my father was a journalist. But they split up when I was three and I grew up in a single-parent family. My mum brought my brother and I up.
Felicity Jones

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach

Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don’t want to be interrupted by ads when you’re chatting with your loved ones.
Jan Koum

Advertising is, of course, important because advertise is the final design. It’s the last layer that speaks to the customer, that tells them what you have.
Tom Ford

I come from a small village called Murud Janjira near Alibaug. I started doing theatre right from school days and later joined the Sir J. J. Institute of Applied Art, after which I joined an advertising agency.
Nana Patekar

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.
Isaac Asimov

The more informative your advertising, the more persuasive it will be.
David Ogilvy

Nothing except the mint can make money without advertising.
Thomas Babington Macaulay

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
Brian Eno

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott Fitzgerald

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
Lynda Resnick

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.
Mark Zuckerberg

Art can do the opposite of glamourise the unattainable: it can show us anew the genuine merit of life as we’re forced to lead it. It is advertising for the things we really need.
Alain de Botton

Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color.
Kelly Wearstler

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I’m not lying; I’m just saying, ‘This one’s more fun, this one’s more exciting.’
George Lois

An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen

You can tell the ideals of a nation by its advertising.
Norman Douglas

American culture is probably the least Christian culture that we’ve ever had because it is so materialistic and it’s so full of lies. The whole advertising world is just, it’s just intertwined with lies, appealing to the worst of the instincts we have.
Eugene H. Peterson

I’m always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Augusten Burroughs

Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’
Leo Burnett

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
Christian Audigier

Advertising is the ‘wonder’ in Wonder Bread.
Jef I. Richards

The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.
William Feather

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White

We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
Kajal Aggarwal

People don’t understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.
Susan Wojcicki

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Stuart Chase

We are not advertising ourselves as a secure platform. It’s a communication platform. It’s not our job to police the world or Snapchat of jerks.
Evan Spiegel

Advertising is only evil when it advertises evil things.
David Ogilvy

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
Christopher Lasch

If your advertising goes unnoticed, everything else is academic.
William Bernbach

Billions are spent in advertising every year to make you think horrible things are good for you and to get your money for things that will kill you.
Aidan Gallagher

Advertising is a nebulous beast at the best of times.
Antony Johnston

‘Flappy Bird’ was one of those phenomena. If we could all build one now, we would. Probably a bunch of us are trying. Those kinds of games are interesting. Rumor has it he was making $50,000 a day just from advertising, which is great, especially given the cost of living in Vietnam.
Chris DeWolfe

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.
Will Rogers

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.
Gore Vidal

The obesity problem among children is very serious. When advertising budgets are big and business can corrupt the way we live so that it becomes the norm to snack all day – and if you are never hungry you are never going to feel like eating a healthy meal – that can’t be right.
Prue Leith

When you create advertising, always start with the words.
George Lois

Telling lies does not work in advertising.
Stanislaw Jerzy Lec

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett

There’s a very long tail of all sorts of creative products – beyond our core web search, image search and advertising businesses – that are powered by deep learning.
Andrew Ng

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Howard Schultz

I can not think of any circumstances in which advertising would not be an evil.
Arnold J. Toynbee

Kindle Singles is publishing on skates. It prints like lightning; our book meets readers in hours. I’ve spent so many years waiting for publishers to consider whether they wanted to print a book of mine, making contracts, taking months to fit it into the Fall list or the Spring list, fitting it into an advertising plan.
Richard Bach

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves

What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy

If you want quality service, you have to pay for it. You don’t buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
Dave Obey

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‘Gimme, gimme, gimme,’ you will always be in short supply.
Wayne Dyer

We aren’t into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.
Jack Dangermond

If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence.
Joseph Pulitzer

Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
E. W. Howe

Advertising reflects the mores of society, but it does not influence them.
David Ogilvy

Advertising degrades the people it appeals to; it deprives them of their will to choose.
Carrie Snow

We have this fanatical fan base that wants to see us succeed, and so they get it. They get that to get the free content and all of the things we’re doing – whether it be the blog, the podcasts, whatever – we need money. We need advertising. If you want us to go hire Michael Rapaport, well guess what, we need revenue to do that.
Dave Portnoy

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett

Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan

Advertising treats all products with the reverence and the seriousness due to sacraments.
Thomas Merton

I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy

Advertising is the life of trade.
Calvin Coolidge

When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Rem Koolhaas

Australia isn’t the most diverse place when it comes to media and advertising. I literally had no one to look at on TV other than Beyonce and Rihanna – and I definitely do not look like those amazing women.
Liz Cambage

Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett

I think, for a lot of people, the point is to get high engagement and likes on their photos, so I think it’s just good marketing. But at the same time, if you’re posting pictures and you look nothing like your pictures, then it’s false advertising.
Noah Centineo

I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.
Jeff Koons

As the ratings go up, so does advertising revenue.
Campbell Brown

If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.
George Lois

Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Clare Boothe Luce

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Fairfax Cone

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
Edward Bok

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett

One thing I’ve always been concerned about is the objectification of women in ads, and that’s one thing where I was like, ‘Well, if I become a part of advertising, I could change that.’
Yara Shahidi

Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
David Ogilvy

The advertising men made it clear that there were two ways of looking at ideas in a war against fascism. Those of us who were working on the project believed ideas were to be fought for; the advertising men believed they were to be sold. The audience, those at home in wartime, were not ‘citizens’ or ‘people.’ They were ‘customers.’
Muriel Rukeyser

Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana

I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker

My rhetoric degree ended up being very helpful in advertising. I got an internship and then figured I will be a copywriter; that will be my path.
Alex Borstein

Internet advertising security and the fight against malware is a top priority for Yahoo.
Alex Stamos

I learned from McDonald’s that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn’t superior, it might not matter.
Mary Dillon

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.
Jerry Seinfeld

I was not going to use writing for advertising or journalism. I would tend bar, load trucks, chauffeur – do whatever it took. But from the moment I took my first writing workshop, I was a writer.
Dennis Lehane

People don’t understand the logistics of advertising.
Susan Wojcicki

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
Morris Hite

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.
Leo Burnett

When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt.
Clive Cussler

I don’t want to kill ads. I think advertising is great, and I’m very aware that there’s multiple revenue streams in television, subscription and advertising. But I also don’t want to put my head in the sand, and I think the world is changing.
Charlie Ergen

When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, ‘Who are these people? Why should we watch them?
Dick Wolf

I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.
Len Wein

If Madison Avenue advertising executives were to pick a song that would best represent America, the last one they would choose is ‘The Star Spangled Banner.’
Ronald Kessler

I’m Phil Knight, and I don’t believe in advertising.
Phil Knight

Starting with politics, we’d like to replace blanket advertising with individualised targeted and engagement ads.
Alexander Nix

My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, ‘Have you driven a Ford lately?’
Alan Mulally

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy

 

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