Marketing Quotes

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.
John Rampton

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
Elon Musk

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy

It will work. I am a marketing genius.
Paris Hilton

My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, ‘Have you driven a Ford lately?’
Alan Mulally

Business has only two functions – marketing and innovation.
Milan Kundera

Write when drunk. Edit when sober. Marketing is the hangover.
Ashwin Sanghi

The American Dream never really existed. It was a marketing scam.
James Altucher

Marketing is too important to be left to the marketing department.
David Packard

Don’t blame the marketing department. The buck stops with the chief executive.
John D. Rockefeller

For the music business, social networking is brilliant. Just when you think it’s doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it. It’s absolutely brilliant.
Simon Cowell

What made Louis Vuitton famous was the quality. We don’t do marketing; we just create products which are exceptional in their design and craftsmanship.
Bernard Arnault

Affiliate marketing has made businesses millions and ordinary people millionaires.
Bo Bennett

There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.
Barack Obama

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.
John Romero

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.
Dave Ramsey

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Howard Schultz

Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.
Shah Rukh Khan

We won’t be different for different’s sake. Different is easy… make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
Jonathan Ive

Never forget this simple truism: Forecasting is marketing, plain and simple.
Barry Ritholtz

Marketing is what gets you noticed, and that side of it something – this side of it, if you like, doing interviews – is the side of it that I least enjoy, and yet is 50% of the project.
Rowan Atkinson

Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.
Azim Premji

You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
Ray Allen

You look at marketing: everything that’s happening in marketing is digitized. Everything that’s happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that’s driven by information technology. It’s no longer discrete.
Satya Nadella

Sometimes all the ‘marketing’ insight in the world can’t move a client, but the creation of a truly great brand name can become a billion-dollar idea!
George Lois

 

In any competitive environment, whether you’re in sales or marketing or whatever it is, you have to know your competition, understand who they are, do intelligent analysis on them and then you have to know yourself – who you are and what you’re capable of doing.
Edwin Moses

I think putting labels on people is just an easy way of marketing something you don’t understand.
Adam Jones

Marketing is what you do when your product is no good.
Edwin Land

I love studying folklore and legends. The stories that people passed down for a thousand years without any sort of marketing support are obviously saying something appealing about the basic human condition.
Tim Schafer

Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.
Natalie Massenet

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Simon Mainwaring

To this day, I still haven’t touched one dime of my signing bonus or NFL contract money. I live off my marketing money and haven’t blown it on any big-money expensive cars, expensive jewelry, or tattoos and still wear my favorite pair of jeans from high school.
Rob Gronkowski

Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing.
Alison Gopnik

When it comes to marketing, creative resources are often worth far more than dollars.
Neil Blumenthal

The pressure on young chefs today is far greater than ever before in terms of social skills, marketing skills, cooking skills, personality and, more importantly, delivering on the plate. So you need to be strong. Physically fit. So my chefs get weighed every time they come into the kitchen.
Gordon Ramsay

Run away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.
Alber Elbaz

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things… Anything outside that, they just don’t know what to do with it.
Don Bluth

I am so disappointed in Apple. I don’t even use an iPhone anymore. Their marketing sucks. It’s embarrassing. It’s just garbage.
Casey Neistat

Any conversations we hear about ‘So who are Pearl Jam marketing to?’ are despicable.
Eddie Vedder

Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it’s marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
Imran Amed

The tea party movement has challenged the GOP to get back on track or risk losing its grip on the right wing. It’s reminded Democrats that a slick marketing campaign coupled with paid activism isn’t the same as a groundswell of real change, and the reason that Democrats are so hostile towards it is because they’ve never before encountered it.
Dana Loesch

Marketing is the obverse of programming.
John McAfee

In 2006, I made the decision to go after my dream. I was living in Atlanta and had a promising career in marketing, but I took a leap of faith and decided to move to New York, enroll in graduate school, and pursue acting.
Adrienne C. Moore

A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
Guy Kawasaki

I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
Diego Della Valle

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
Rick Springfield

I moved to San Francisco to work at Apple’s Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.
Brit Morin

Being an F1 driver is a crazy job but not what everyone expects. My year consists of 20% driving and 80% media, marketing, and travel.
Daniel Ricciardo

I’m not a marketing person. I don’t ask myself questions. I go by instinct.
Karl Lagerfeld

I’m not into digital marketing, downloading, or streaming – I’ve always been a man of the theaters.
Werner Herzog

Today, when you’re marketing a brand, you can’t try to appeal to everybody. You should speak to a group of people and create them as loyalists.
Barry Sternlicht

 

Many large brands are now just marketing machines for what’s being made offshore.
Chad Hurley

We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
Kajal Aggarwal

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.
Chamath Palihapitiya

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
Nicolas Roeg

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
Richard Branson

The NBA has made a real issue about really making these superstars the premium that everybody wants to go to. That’s their calling card and their marketing tool. But the coaches at the other end of the sphere are trying to make everybody on the team, even nine, 10, 11, 12, just as important, and have a real role that’s meaningful.
Phil Jackson

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.
Nicky Oppenheimer

I like to look nice, but I’m not marketing being beautiful.
Bethenny Frankel

Actually, I majored in marketing and I have a bachelor of science.
Wanda Sykes

Here’s my whole marketing idea: treat people the way you want to be treated.
Garth Brooks

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can’t do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.
Cesar Pelli

I started my blog back in 2009 because every Internet business and marketing seminar I watched at the time told me I had to. I had been trying to get a business started selling dating and life advice and was struggling.
Mark Manson

Permission marketing is marketing without interruptions.
Seth Godin

I don’t want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein.
Morrissey

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.
Ryan Holiday

Money coming in says I’ve made the right marketing decisions.
Adam Osborne

I’m different from any other designer, businesswise, in that I’ve built this company up and I own it. I never had business hype behind me to promote my image… My image is real… I have never had marketing people telling me what to do.
Vivienne Westwood

If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor’s contribution is a rather slender band.
William Mapother

Traveling in Europe made me understand that America has an island mentality: No one exists except us. There’s a whole other world out there, but most Americans – all they know is America, the marketing plan.
will.i.am

Every time you win, you get another fight. Every time you get a fight, you get promotion, marketing, and media. Those things are what makes stars.
Chael Sonnen

Our commitment to coaches will be realized via TeamCarew, a grassroots marketing program that will provide them with insight and tools to teach the art and science of hitting.
Rod Carew

What you get out of an M.B.A. programme, no matter how much experience, is functional tools and understanding in disciplines: you’ll understand economics, you’ll understand marketing, finance, accounting. That, M.B.A. programmes do very well.
Henry Mintzberg

After marketing surveys by Universal Studios indicated that ‘Rocket Boys’ as a movie title would not attract the female over-age-thirty demographic, the film was retitled and released as ‘October Sky.’
Homer Hickam

Everyone is entitled to their opinion, and you like what you like. But I felt like with ‘Pride,’ certainly when it was released in America, there were certain things that went on with the marketing where I though we’re pandering to whatever the vibe is of that area.
Faye Marsay

I would be too selfish if I said everyone should see my movies more than once. To say that would mean I’m just marketing my work!
Abbas Kiarostami

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
Nick Woodman

 

I learned from McDonald’s that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn’t superior, it might not matter.
Mary Dillon

I’ve been a DJ, janitor, ditch digger, waitress, computer instructor, programmer, mechanic, web developer, clerk, manager, marketing director, tour guide and dorm manager, among other things.
Sherrilyn Kenyon

Feminism is, I hope, a way to a better future for everyone who inhabits this world. Feminism should not be something that needs a seductive marketing campaign. The idea of women moving through the world as freely as men should sell itself.
Roxane Gay

In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result – the Susan G. Komen for the Cure Foundation – is one of the nation’s largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.
Charles Duhigg

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn’t equal views.
Felicia Day

In Britain, we’ve tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle – all branding, marketing and ‘accessibility’, a word that usually means dumbing-down.
David Chipperfield

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.
Roger Ailes

Hubspot’s leaders were not heroes but rather a pack of sales and marketing charlatans who spun a good story about magical transformation technology and got rich by selling shares in a company that still has never turned a profit.
Daniel Lyons

It’s hard for me to get interested in stories that ignore death, which is what American marketing culture would like to do: pretend that death doesn’t exist, that you can buy immortality; just buy these products, and you’ll be forever young and happy.
Alan Ball

A bar is a factory, a marketing organization, and a service organization all in one.
Jon Taffer

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
Arthur Cohn

I’ve never been to Comic-Con, but I’m certainly aware from this side of the Atlantic that it’s a very important part of film marketing now, even when the films are not directly linked to a comic.
Alex Garland

I believe that music is connected by human passions and curiosities rather than by marketing strategies.
Elvis Costello

The Internet has allowed even more growth possible than in the bricks and mortar industries that I dealt with years ago. It is easier to get a business to a million dollars/pounds in revenue on the net! It is not easy! But it is easier when compared to construction, etc., though all businesses use the Internet to enhance marketing.
Dan Pena

Let’s face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.
Chuck Norris

I was in the business of marketing, and I have two Bachelor’s Degrees in Political Journalism, and I wrote for the school newspaper at the time.
Enzo Amore

Marketing and press kicks up dust. It gets in your eye, and then you’re not focusing on the product.
Jan Koum

I had already been making music for my whole high school life, and ’10 Day,’ which took me a whole year to finish, was about working with a lot of different producers and learning all of the aspects about being a rapper, from shows to recording to studio etiquette to marketing.
Chance The Rapper

I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, ‘Whenever I hear the word ‘marketing,’ it makes me throw up a little bit in my mouth.’
Brad Feld

The ecological impact of book manufacture and traditional book marketing – I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail.
William Gibson

The arrival of Beckham at Milan is not just a matter of marketing.
Fabio Cannavaro

There has never been any proper commitment to marketing these artists and their music. We are not Sony.
Eddy Grant

Sustainable fishing is a fraud. It’s a marketing term that really means ‘business as usual.’
Paul Watson

There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.
Fabrizio Moreira

Everyone wants to get behind the red rope, but actually: be yourself, don’t believe what you see, don’t believe all this marketing.
Daphne Guinness

One of the nice things about publishing with Amazon is that the window for marketing is much longer than with a traditional publisher because these titles are not coming off of shelves.
Catherine Ryan Hyde

 

In my experience, marketing is best when it proves the product it is supporting.
Ryan Holiday

One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: ‘It’s all about the customers!’ And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.
Thomas G. Stemberg

Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, ‘What do you think of Xfinity?’
Brian L. Roberts

UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.
Fedor Emelianenko

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.
Katrina Lake

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
Marc Ostrofsky

The increasingly progressive messages in marketing campaigns are clearly a mercenary attempt to entice millennials: they are trying to be ‘woke.’
Alissa Quart

Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.
Lynda Resnick

I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.
Tom Hooper

Most regular, two-year MBA programs provide both experience and the capacity to link together the essential elements of management such as finance, marketing, organizational behavior, and operations.
Warren Bennis

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.
Simon Mainwaring

Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.
Charlie Kimball

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success.
Evan Williams

If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don’t understand the marketing plan – true story.
Bill Ackman

Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
Natalie Massenet

I’ve got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
Whitley Strieber

My dad is a marketing mastermind.
Serena Williams

Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.
John Patrick

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
Seal

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.
Eric Schlosser

Inevitably, the world of ‘communications’ / PR / advertising / marketing is full of charlatans flogging snake oil. It is therefore very easy to do things and spend money just because it’s conventional.
Dominic Cummings

Avon invented the concept of direct marketing and direct selling beauty. And that’s still very valid to us. We’ll have a firm that will be around for another 114 years as strongly as it was the first 114.
Andrea Jung

I think this whole division between the genres has more to do with marketing than anything else. It’s terrible for the culture of music.
Tom Waits

Often in companies, you’ll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they’re always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
Charles Duhigg

Petrol price is a deregulated commodity, price of which is decided by our oil marketing companies based on input cost and other parameters.
Veerappa Moily

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
Sergey Brin