Customer Quotes

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There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
Sam Walton

People will buy anything that is ‘one to a customer.’
Sinclair Lewis

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos

A satisfied customer is the best business strategy of all.
Michael LeBoeuf

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.
John Rampton

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Henry Ford

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
Ray Kroc

In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance… you thrive on that.
Bill Gates

The first step in exceeding your customer’s expectations is to know those expectations.
Roy H. Williams

Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Instead of putting the taxi driver out of a job, blockchain puts Uber out of a job and lets the taxi drivers work with the customer directly.
Vitalik Buterin

The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
Thomas J. Watson

Courteous treatment will make a customer a walking advertisement.
James Cash Penney

The chef can be very innovative, but the decision is made by the customer.
Barry Lam

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’
Orison Swett Marden

With Bitcoin, every transaction is publicly verified, so many risks are eliminated, including chargeback fraud or ‘friendly fraud.’ This is when a customer purchases something online with a credit card; waits to receive the goods or service, then requests a chargeback refund. The bank then forcibly takes the funds out of the merchant’s account.
Perianne Boring

Customer service is just a day-in, day-out, ongoing, never-ending, unremitting, persevering, compassionate type of activity.
Leon Gorman

The most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.
Danny Meyer

Our business is about technology, yes. But it’s also about operations and customer relationships.
Michael Dell

Innovation comes from the producer – not from the customer.
W. Edwards Deming

It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.
Mark Cuban

Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.
Steve Jobs

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.
Zig Ziglar

By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well.
Richard Branson

In the beginning I just wanted to survive. For the first three years, we made zero revenue. I remember many times when I was trying to pay up, the restaurant owner would say, ‘Your bill was paid.’ And there would be a note saying, ‘Mr. Ma, I’m your customer on the Alibaba platform. I made a lot of money, and I know you don’t, so I paid the bill.’
Jack Ma

What the customer demands is last year’s model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Edna St. Vincent Millay

Everyone says Toyota is the best company in the world, but the customer doesn’t care about the world. They care if we are the best in town, or not. That’s what I want to be.
Akio Toyoda

The key for us is always a multiple-year strategy, and a multiple-year strategy means great products, great customer relationships, and doing solid engineering.
Lisa Su

Citizens identify with something larger than themselves – if one’s country is attacked, it can feel like a personal attack in a way that a fellow bank customer’s account theft does not feel like a personal invasion.
Jonathan Zittrain

At age nine, I got a paper route. Sixty-six papers had to be delivered to sixty-six families every day. I also had to collect thirty cents a week from each customer. I owed the paper twenty cents per customer per week, and got to keep the rest. When I didn’t collect, the balance came out of my profit. My average income was six dollars a week.
Lou Holtz

Customer discovery is the process of translating a founder’s vision for the company into hypotheses about each component of the business model and creating a set of experiments to test each hypothesis.
Steve Blank

I think like a Silicon Valley entrepreneur. Failure is a great teacher. At the same time, you must remember, success will never last… Whether it’s tech or fashion, it must be for the customer.
Tadashi Yanai

The definition of an ‘operating system’ is bound to evolve with customer demands and technological possibilities.
Virginia Postrel

The minute you do any layoffs, you might as well lay off the whole joint because everybody forgets about the customer and worries about their job security.
Steve Wynn

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.
Jeff Bezos

The best form of customer service is self service. Constantly empower customers to get their own answers themselves.
Dan Pena

My definition of ‘innovative’ is providing value to the customer.
Mary Barra

Everyone talks about building a relationship with your customer. I think you build one with your employees first.
Angela Ahrendts

I’d just like to be treated like a regular customer.
Elvis Presley

Apple is the only company that can take hardware, software, and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today.
Tim Cook

Advertising is, of course, important because advertise is the final design. It’s the last layer that speaks to the customer, that tells them what you have.
Tom Ford

I am a fashion designer. I’m not an environmentalist. When I get up in the morning, number one I’m a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.
Stella McCartney

For a long time I was looking for my perfect equilibrium, my mojo. And now I think I’m getting there: I’ve found my customer, my silhouette, my cut.
Alexander McQueen

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
Fabrizio Moreira

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.
Joko Widodo

One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn’t sell, it didn’t make a difference what we thought or our research told us. They told us if it was successful by buying it or not.
Bernard Marcus

We will hire someone with less experience, less education, and less expertise than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can’t change their DNA.
Herb Kelleher

When a customer enters my store, forget me. He is king.
John Wanamaker

You don’t need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.
Harvey Mackay

I’m the worst customer for a credit card company because I always pay my balance off every month.
Katie Melua

Bargain… anything a customer thinks a store is losing money on.
Kin Hubbard

I think I’ve done a good job in the industry from the standpoint of employee morale and customer satisfaction, and as an innovative thinker in tech.
David Duffield

I always write these movies that are far too big for any paying customer to sit down and watch from beginning to end, and so I always have this big novel that I have to adapt into a movie as I go.
Quentin Tarantino

At Dell, we believe the customer is in control, and our job is to take all the technology that’s out there and apply it in a useful way to meet the customer’s needs.
Michael Dell

Information technology departments must spend enormous amounts of time and money worrying about integrating big computer systems with billions of pieces of customer data.
Alex Berenson

Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. Edwards Deming

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.
Scott Cook

When you stop talking, you’ve lost your customer. When you turn your back, you’ve lost her.
Estee Lauder

Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.
Simon Mainwaring

The purpose of a business is to create a customer.
Peter Drucker

The goal of listening to customers is not to please every one of them. It’s to figure out which customer segments serve your needs – both short and long term.
Steve Blank

You know the old adage that the customer’s always right? Well, I kind of think that the opposite is true. The customer is rarely right.
Charlie Trotter

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
Jeff Bezos

It’s really simple: If you’re not meeting the wants and needs of the customer, you’re done. There’s not a lot of loyalty here.
Doug McMillon

Success begets success in terms of customer deployments and having truly happy customers.
Aneel Bhusri

At the end of the day, the differential, I believe, on the airline space has got to be about the product and the service that you provide. And again, I can’t express that enough. That comes from people. It is a people business, and my primary focus is to get our 84,000-plus people back aligned, back engaged, and back focused on our customer.
Oscar Munoz

The ISS operates as the ‘anchor customer’ in low earth orbit to support new commercial space services, including delivery of cargo and, before long, crew transportation services.
Ellen Ochoa

I’ve never been a waitress, hostess, bartender or any of the typical side jobs you’d expect an actor to have. This is partly because I’ve always been afraid of dropping plates on customer’s heads.
Candace Kita

When I left Harvard Pilgrim, it had been ranked first in the nation by U.S. News and World Report for customer satisfaction for six years in a row.
Charlie Baker

At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don’t service that car well, the customer won’t return.
Roger Staubach

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
Leo Burnett

Part of Customer Development is understanding which customers make sense for your business.
Steve Blank

As far as the customer is concerned, the interface is the product.
Jef Raskin

I think of my customer as a woman who wants to look beautiful and be able to walk.
Edgardo Osorio

Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as ‘providing benefit to the customer’; anything else is waste.
Eric Ries

If I were a customer, and I was given a dish with peppers, I would hate it. I also don’t like blood sausage.
Ferran Adria

Once, Naseeruddin Shah told me that the wafer shop was the best acting school that I could have attended. And I completely agree. I observed every customer very minutely and picked up some quirk or the other. Later, I used those experiences while playing different characters.
Boman Irani

A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.
Richard Branson

When you understand your customer base, you have to provide them with what they want.
Geisha Williams

Value-first is a perception. If your customer does not perceive it as value, then it’s not very valuable.
Jeffrey Gitomer

You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.
Fred DeLuca

I use my interaction with both my kids to know how the youth today relates to technology, their expectations in terms of mobility and social solutions by customer services-oriented businesses like banking.
Chanda Kochhar

Forget ‘branding’ and ‘positioning.’ Once you understand customer behavior, everything else falls into place.
Thomas G. Stemberg

Airbnb is about the nexus of the online and offline to create the perfect customer experience.
Joe Gebbia

The well-satisfied customer will bring the repeat sale that counts.
James Cash Penney

CEOs hate variance. It’s the enemy. Variance in customer service is bad. Variance in quality is bad. CEOs love processes that are standardized, routinized, predictable. Stamping out variance makes a complex job a bit less complex.
Marcus Buckingham

When you improve your product so it does the customer’s job better, then you gain market share.
Clayton M. Christensen

Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.
Sam Walton

We have awesome, passionate customer success and social media teams, but when I see a customer who needs help or is unhappy, I take that personally.
Eric Yuan

You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.
Alexander Turney Stewart

The interesting thing is when we design and architect a server, we don’t design it for Windows or Linux, we design it for both. We don’t really care, as long as we’re selling the one the customer wants.
Michael Dell

Indian car buyers have not really been exposed to customer care in a competitive environment.
Ratan Tata

The motivation to start the infrastructure business was to have at least one business that gives you annuity income. Others are services businesses that don’t give you annuity income. If you keep the customer happy, you make money. But in a household, if there are five people, keeping all of them happy is also difficult.
Subhash Chandra

Take information technology. We have winners implementing CRM (customer relationship management systems) and losers implementing CRM. What mattered in technology is that the technology actually drives either cost reduction or superior strategy execution.
Tahl Raz

Face-to-face customer feedback refines or validates every component of the startup’s business model, not just the product itself.
Steve Blank

Disruption starts with committing to excellence and taking a stand for your customer.
Lewis Howes

Overall, while the Rovi entertainment store is a nice stand-alone offering, more importantly, however, it is also a part of our total customer solution, fitting in now with our data and TotalGuide offerings.
Alfred Amoroso

The 21st century is a golden age of personalization. Whether it’s customizing our smart phones with our favorite apps or ordering exactly what we need when we need it from Amazon, we increasingly expect a unique customer experience, not a one-size-fits-all model.
Alex Azar

My advice to many ICOs is to start reading about startups and focus on the product, customer, and market as soon as the sale is over. And don’t get distracted by post-ICO euphoria and the price of ETH or BTC.
William Mougayar

As a young analyst just out of Stanford business school in the 1960s, I got to really understand what growth was about. Back then, you had to ask a customer to pay some money. That was the most important thing in getting a company off the ground.
Charles Schwab

If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don’t want to buy that, that’s fine. If they regret, they can sell us.
Jack Ma

What’s important at the grocery store is just as important in engines or medical systems. If the customer isn’t satisfied, if the stuff is getting stale, if the shelf isn’t right, or if the offerings aren’t right, it’s the same thing. You manage it like a small organization. You don’t get hung up on zeros.
Jack Welch

I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. I want you to know that we take full responsibility, and we will work to make it right. It’s never too late to do the right thing.
Oscar Munoz

No one knows the cost of a defective product – don’t tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer.
W. Edwards Deming

Chrysler invented rebates, I’m sorry to say. I didn’t have anything to do with that. A lot of flaky deals were made in order to give the customer enough cash for a down payment.
Lee Iacocca

Power is winning the battle over who owns the customer: the brand or the retailer.
Leonard Lauder

Businesses that make consumer privacy a point of competitive differentiation will enjoy greater customer loyalty.
Pierre Nanterme

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
Simon Mainwaring

Our new attitude is how can we put you in front of our customer.
Terry Semel

Amazon has done something for all of retail, which is resetting the customer expectations about how quickly and easily you can get things.
Mary Dillon

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
Jeff Bezos

I’m not some beg voiceover. I’m a serious customer.
Gemma Collins

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It’s understanding who to listen to and why.
Steve Blank

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
Tony Hsieh

Whether you’re an opera singer, a legislator or customer service operator, there is a way that we can find common ground with our audience – be they young or old, Democrats or Republicans, rich or poor, religious or secular.
Charity Sunshine Tillemann-Dick

You can’t get into the trap of paying for customer acquisition.
Aileen Lee

So I think instead of focusing on the competition, focus on the customer.
Scott Cook

Margin is a customer concept.
Paul Singer

A lot of hotels have beautiful chandeliers because the asset owner is emotional about having chandeliers in the property. I always say that the customers aren’t going to have chandeliers for breakfast. You’d rather take that money and give great breakfasts to the customer.
Ritesh Agarwal

What I disliked most about working as a shop assistant wasn’t the occasional snooty customer or the shop or the hours, but the way people reacted when I told them I was a shop assistant – their automatic assumption that I didn’t enjoy it.
Charlie Brooker

I am excited to be working with the dedicated Four Seasons board and leadership team to build upon their reputation for industry-leading customer experiences while seeking out innovative ways to leverage technology that will help spur additional growth.
Julia Hartz

There’s a strength to being able to look at products through a customer’s eyes, but it is also dangerous.
Francois-Henri Pinault

I’m constantly amazed that owners and managers of all businesses don’t train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business.
Zig Ziglar

I think competition is good. It finally delivers the best value to the customer, and I think it keeps all the players on their toes.
Chanda Kochhar

Like any small business owner, I experienced the pressures of building a company from the ground up – developing a business plan, balancing the books, meeting payroll and building a customer base.
Gavin Newsom

A motivated employee treats the customer well. The customer is happy, so they keep coming back. It’s not one of the enduring green mysteries of all time; it is just the way it works.
Herb Kelleher

Today, fashion shows are now blogged and broadcast all over the world via social media. By the time the merchandise ships many months later, the newness and excitement has worn off, and in many cases, the customer has moved on.
Karen Katz

Over the years, I have found a way to use this business and this platform to talk with people about important issues. To the degree you can bring a sense of purpose to what you do, it makes the relationship with the customer that much more meaningful and purposeful.
Kenneth Cole

In 2000, when my partner Ben Horowitz was CEO of the first cloud computing company, Loudcloud, the cost of a customer running a basic Internet application was approximately $150,000 a month.
Marc Andreessen

I have no issue with raising minimum wage, but then the customer can’t say to us, ‘Why are you raising your prices?’
Tilman J. Fertitta

 

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