A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
You cry and you scream and you stomp your feet and you shout. You say, ‘You know what? I’m giving up, I don’t care.’ And then you go to bed and you wake up and it’s a brand new day, and you pick yourself back up again.
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Amy Jo Martin
Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Your premium brand had better be delivering something special, or it’s not going to get the business.
Looking at the world through a sustainability lens not only helps us ‘future proof’ our supply chain, it also fuels innovation and drives brand growth.
A brand is a voice and a product is a souvenir.
I don’t have to choose between high fashion or streetwear. My brand reminds me that it doesn’t have to fit in a box. It can just be in a gray area.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don’t know that they need to build their brand, your brand is what keeps you moving.
I should become a peach brand ambassador.
At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then… we became a national brand in Japan. So, the next step is to become a global brand.
We just feel like history repeats itself. You ain’t never going to see nothing brand new; you’re only going to see when records are broken. And we’re here to just set records and set trends and follow the footsteps that have been shown to us.
Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.
It is easily overlooked that what is now called vintage was once brand new.
So, it ended up being what you have there, seven songs brand new and ten live songs which is a good mix.
When people use your brand name as a verb, that is remarkable.
Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
I chew a special brand of gum that you can’t get in America. It’s British, and it’s called Airwaves. It’s a menthol eucalyptus gum that is a very soothing thing for me when I’m singing because I’m swallowing, and it also keeps my sinuses and general upper breathing clear. I’ve got to be able to hit these clear, clean notes.
Is not the brand of ‘double-dealer’ stamped on the forehead of every democratic slaveholder? Are not fraud and hypocrisy the religion of the man who calls himself a democrat, and hold his fellow-man in bondage?
John Quincy Adams
Since the day we started Guess, the brand has always stood for young, sexy and adventurous, and it is these same qualities that I look for in the models that become Guess Girls. They also have to look healthy.
Our brand of democracy is hard. But I can promise that a year from now, when I no longer hold this office, I’ll be right there with you as a citizen – inspired by those voices of fairness and vision, of grit and good humor and kindness that have helped America travel so far.
My grandmother lived to 104 years old, and part of her success was she woke up every morning to a brand new day. She said every morning is a new gift. Her favorite hobby was collecting birthdays.
NLE stands for No Love Entertainment. It’s pretty much a brand.
The only thing I know is I ain’t changing my brand. I know what I believe. I’m confident in what I know. And I’m gonna say it. And if folks like it, wonderful. If they don’t like it, I understand.
Waka Flocka is a product, a franchise, a brand, a label… And a good guy!
Waka Flocka Flame
I work hard, so I surround myself with people that work just as hard. It’s important if you want to create a successful brand.
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo’s other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
You have to stay true to your heritage; that’s what your brand is about.
My greatest strength is common sense. I’m really a standard brand – like Campbell’s tomato soup or Baker’s chocolate.
I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.
Sometimes I go crazy – get into a mindspace where it doesn’t matter what I spend. Like, on impulse, I might buy a $600 Dolce t-shirt, you know, just because it’s silk and maybe there’s some suede leather detailing. Or two of my favourite hoodies, I don’t even know the brand, but they’re’ very thin soft cotton. $300 apiece!
A lot of brands, you can’t touch them. When you’re dealing with Snoop Dogg, he brings you closer to the brand and it feels like it’s a part of you.
I prefer the rather old and battered, things with character, to the brand new.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
I don’t believe in signing anything and everything that comes my way. I leave it to my agency to help narrow them down for me, but I do research it myself before signing. The image of the brand and its ambassadors go hand in hand.
Sometimes all the ‘marketing’ insight in the world can’t move a client, but the creation of a truly great brand name can become a billion-dollar idea!
To know a person’s religion we need not listen to his profession of faith but must find his brand of intolerance.
Many young people don’t know what Versace represent. I want to show what makes Versace an iconic brand.
I love to perform, to give glory to God with my own brand of funky gospel music. I think it’s my mission to show people that God, that Jesus, can be cool.
The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
President Joe Biden’s administration is led by this particular brand of educated and out-of-touch staffers, freshly released from leftist ideology indoctrination camps – otherwise known as colleges and universities.
The more you win, the brand of women’s cricket will go higher.
Absurdity is my favorite brand of humor because deep down inside, in our subconscious, it’s all surrealism. It’s all abstract. The world is the surrealism, the absurdity, the humor – it all just overlaps.
I used to wear sleeveless T-shirts all the time on court, but now I’ve got a brand new look – I’ve moved on to polo shirts. Sleeveless T-shirts give you real freedom of movement and they keep you cooler in matches, but I just thought it was time for a change.
Kids will remind you that, even though you’ve gone down a road 100 times, it’s brand new for them – and that’s healthy.
Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can’t make a healthy choice.
As an artist, as a brand, as a rapper, as a musician, you know you got a window and a lot of people, even an athlete; they don’t have no exit strategy. It’s just living in the false reality that it’s going to be like this forever.
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.
Jamaica is more than just the ‘brand’ the world recognizes so well; it’s a place of pride for the people who live here, its educational institutions, its sports achievements, its science and technology growth.
I was inspired by how Red Bull isn’t about the drink; it isn’t about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.
Prisons are big businesses, which I hadn’t realized. A lot of these name brand labels that we wear – they’re using prison labor and exploiting prisoners, who live in harsh conditions. People need to know about this kind of sweatshop labor, so they can decide what to spend their money on.
I’m the king of napping. I can nap and I snore. Then I wake up, go to the toilet, wash my face, have a coffee and it’s like a brand new day.
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny – and I’m happy with people using it; it seems quite unique, an icon of popular culture being used this way.
Fashion is kinda a joke. I don’t get too bogged down in the clothes. For me, it’s one big art project, just a canvas to show that fashion should have a brand which has someone behind it who cares about different contexts. Social things.
I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.
When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.
I’ve always viewed myself as a brand. When I started 10 years ago, that was very controversial. ‘Marketing’ and ‘PR’ were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
I’m excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices.
When a company owns one precise thought in the consumer’s mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
I was the first one to say that there could be comfortable, sexy shoes, and it’s a big part of our brand.
You have to be very pragmatic, because you walk out to bat at the best time to bowl, with a brand new ball, against the best bowlers, who are fresh. And their job is to get you out, so when you fail there’s no point beating yourself up.
‘Avatar’ is the greatest, most comprehensive collection of movie cliches ever assembled, but it’s put together in a brand new way with a new technology, and tremendous imagination, making it a true epic and a kind of a milestone.
I think it’s a bit silly to brand the Internet as the ‘downfall of youth.’
It is immoral to brand children with religion. ‘This is a Catholic child.’ ‘That is a Muslim child.’ I want everyone to flinch when they hear such a phrase, just as they would if they heard, ‘That is a Marxist child.’
ShapeShift, like SatoshiDICE before it, demonstrated how an old business could operate in a brand new way because of the properties of cryptocurrencies.
My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.
Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
I am delighted to be joining ‘Guardian U.S.’s team as a weekly columnist, and to have the chance to address American and global current events on its distinguished platform. ‘Guardian U.S.’ brings the ‘Guardian’s hard-hitting investigative brand to a new focus on American news and opinion.
Architecture adds dimensions to my life that would be impossible to acquire if I retired. The beautiful thing about architecture is that every project is brand new. I am forced to renew myself with every project. Isn’t that wonderful?
I like being a consumer. I’ll do collabs with brands I like, only because I would like something free to wear. But I don’t want people to dress like me, which is what you’re asking when you create a brand. The fashion industry’s just a super-duper headache.
Presentation skills are key. People who work for you represent your brand. You want them to present themselves – and represent you – in a certain way.
France was given up to fire and bloodshed, she experienced famine, she experienced the worst of things, she was nearly chopped up in pieces forever because of the decision… to exclude, to brand one party as guilty and annihilate them.
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.
The public want to see people play an exciting brand of cricket.
Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, ‘Branded: The Buying and Selling of Teenagers.’
For the Emmys, my friend Rooney Mara designed a dress for me with her brand, Hiraeth. It’s so neat to see a sketch turn into a full-on look.
Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world’s major fashion centers of New York, Paris and London.
I talk to younger actor types, and they bring up that word, ‘brand,’ and it’s like, ‘All right, if that’s the way you want to look at yourself.’ Diet Pepsi’s a brand; you’re a human being.
I’m an actress, a writer, the editor-in-chief of my lifestyle brand ‘The Tig’, a pretty good cook, and a firm believer in handwritten notes.
One of my goals is that, at a dinner party some time in the future, someone will say, ‘Oh, my nephew is starting a ready-to-wear brand’, and 20 people will turn around and say, ‘Is he? Can we invest?’ in the same way that, now, if you were to say, ‘My nephew is starting a mobile app,’ everyone would say, ‘Oh, smashing! Can I invest?’
I’d worn Joe’s Jeans since I was young, so it was cool to be able to reinvent the brand and be able to be part of it.
Tonight Illinois has set a tone for the nation, that we won’t stand idle hoping that our economy improves. This is a brand new day for the Illinois Republican Party.
I think Russell Brand’s books should be criticised for being rubbish – but it is true that there’s a professional class of opinion-former who has a financial interest in their job not being taken away.
I’m very proud of what I do and anything I do I represent, I feel like myself and my brand and if somebody’s trying to be negative, I don’t really read comments online.
A. J. Pritchard
Tyler Perry’s brand is faith, family and this whole thing that I’ve built, while my company, 34th Street Films, is like Disney’s Touchstone. We can do anything. People don’t know what to expect from me yet.
I like being able to have things that identify you in a brand without blatantly showing a logo.
I think, at least for me, I’m so impressed by Shanghai and how all of China continues to evolve. On a style level, you’re seeing this increased sophistication and brand awareness.
And I’ve always loved commercials. I like working out how to organically weave a brand’s message into the writing process. It’s like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
Horses are the brand value of ‘Wertheimer Freres.’
Technology will definitely solve all our problems, but in the process it will create brand new ones. But that’s O.K. because the most you can expect from life is to get to solve better and better problems.
I think ‘Trial & Retribution’ as a brand can go on forever. Its joy is that it has, to an extent, a formula, which gives a comfort routine for viewers. But we allow our directors total autarchy in putting their personalities on their stories.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands sink fast.
If you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.
Women’s minds have been mutilated and muted to such a state that ‘Free Spirit’ has been branded into them as a brand name for girdles and bras rather than as the name of our verb-ing, be-ing Selves.
Loewe should be a cultural brand.
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it’s marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
I’m now a brand. Like, KSI is a brand. It’s crazy that it all came from me sitting in my bedroom just making a few FIFA videos.
Content isn’t just a brand or message that you develop yourself and then throw out into the echo chamber. It’s a mirror.
Eugene Lee Yang
The more material there is, the more need there is for filters. You don’t need a printing press anymore, but you do need people who know how to cultivate sources, double-check information and put the brand of legitimacy on it.
My eyelashes are divas, so they will like a mascara brand one week or for a month, and then they’ll just stop working for it. I go back and forth between Maybelline and Cover Girl, and then I carry around a primer, too.
For me, the brand of the camera is not the most important thing. I think you can take good pictures with the camera on your phone.
There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today’s market.
I am not brand conscious. I wear what suits me.
My kids are the future of the Mayweather family and of the Mayweather brand. I feel our family is stronger if we stay together.
Floyd Mayweather, Jr.
J.Crew’s a great brand.
Shy Carter helped me write ‘One Call Away.’ He is a brand new artist. I really want to help jumpstart his career because I think he’s super-talented.
It’s all very well setting up your own brand of face cream or exercise wear – but Christ, it’s so shallow.
There are some designers who flash and burn – Courreges is an example of that. But he still marked fashion history. And I don’t think that longevity is always a badge of honor. Modern brand management means that we are always celebrating birthdays, when what is exciting about fashion is innovation, not repetition.
My personal memories of the brand go way back to the time when I was a teenager. L’Oreal make-up felt like a real luxury for me, and I remember dreaming of purchasing a L’Oreal lipstick.
Brightstar’s global infrastructure, deep wireless experience, and strong channel relationships makes it an optimal partner as we expand the global reach of Harman Lifestyle products and the Harman Kardon brand.
I’d wear all APC if I could afford it and wasn’t embarrassing to go head-to-toe in one brand.
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Soccer is Europe’s biggest sport and the world’s biggest sport, so as we look to go into Europe, soccer is the way to do it because of the sport’s size and scale, as well as its athletes who know and understand our brand.
For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story.
You can’t suddenly say, ‘I want a brand new habit tomorrow,’ and expect it to be easy and effortless.
Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
I’ve been wearing Red Roses since I was 22. Jo Malone London is woven into the fabric of my life, and I couldn’t be happier to be working with a brand I love so much.
Graphic tees are vibes. And I think they’re the basis of a lot of wardrobes, but that makes it challenging to distill what you’re brand means within a T-shirt.
Sequels are not done for the audience or cinema or the filmmakers. It’s for the distributor. The film becomes a brand.
Francis Ford Coppola
The GOP’s insoluble problem is that the multicultural, multiethnic, and multilingual country they created with their open borders appears not to like the brand of dog food the party sells.